Company News, New Products

Natural Hair Big in Multicultural Marketplace

Mintel's latest data shows that black women are celebrating textured tresses.

New research from Mintel reveals that Black women are most likely to wear their hair natural (no chemicals) with no-heat styling (40%) and natural with heat styling (33%). For a boost in confidence, 51% of women say their current hairstyle makes them feel beautiful.    With the majority (87%) of Black women agreeing that health is the ultimate beauty accessory, more and more consumers today are just as concerned with what’s not in their beauty and personal care products as what is included. In...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters